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Wine Insights Report

Current and future trends in wine

Why purchase?

Our latest Wine Insight series, in association with The Buyer, provides a 360-degree view of the fast-moving out-of-home wine drinking market. It shows how wine is flourishing in the dynamic casual dining sector, but also indicates that restaurants and suppliers could grow sales further if they properly understand consumers’ needs and habits. In such a competitive wine drinking market, intelligence like this is absolutely crucial to success.

This four-part report series uses a combination of thought leadership, online interviews from over 8,000 wine drinkers, key volumetric and sales data from CGA’s proprietary OPMS service and interviews with the key experts within the on-trade wine category to answer the most important and frequently asked questions around on-trade wine.

“The CGA Wine Insight Reports are extensively used across our business, both internally to support strategy and with customers throughout the UK, ensuring accurate and insightful data is shared.”
Chris Davies
Sales Director On Trade, Groupe Grands Chais de France

Issue 1: The Wine Menu in Focus

With significant investment and thought applied to wine menus in the out of home market, CGA add the science to review their importance and how to benefit from them.

Often the first port of call for consumers when choosing wine, a detailed review of which elements of wine menus most resonate will help inform strategy with this vital touchpoint

Understanding the impact of the likes of description and detail on consumer choice of wine. Understanding of how to best direct consumers to specific wines and styles of interest

Issue 2: The Emerging World and Global Origins

Assessing the popularity, appeal and performance of wines from emerging regions, and how this compares to established players, to guide on optimised portfolio and ranges

An understanding of the potential barriers and reasons for consumers choosing wine from emerging or established countries will allow for informed strategy to overcome barriers

Who is the wine consumer by country of origin and what does this mean? Which countries offer trade-up opportunities and which suit value propositions based on the consumer

Issue 3: The Future for Fizz

CGA turn the lens on the increasingly dynamic category of sparkling wine and champagne to provide an update on how the category has evolved from a consumer and sales perspective

What does the overlap between sparkling styles look like and which are interchangeable in the minds of consumers? As such, what is the ‘perfect’ sparkling wine offer?

Are there other sparkling wine variants that hold appeal with consumers and how should these be targeted? Similarly, what is the future for sparkling rose and the spritz category?

Issue 4: Overcoming Complexity: How to Break Barriers

With previous reports highlighting the knowledge gap of wine drinkers in the on trade, CGA will explore the appetite and methods in which consumers would like to be educated

Understanding the consumer impact of well-educated staff and how this can influence wine choices will allow for informed decisions on wine training across accounts

Are recognizable brands one way to inspire confidence among less educated wine consumers? Is this best done through existing brands, recognized varietals, or country/region?

Sample excerpts:

Four issues

£ 2,600 4 reports
  • Subscription available to purchase and reports prepared to deliver on bi-monthly basis starting from #1 in April 2020
  • Full results in both pdf & PowerPoint format, plus optional Excel data results (at extra cost), for customisation
  • CGA expertise, alongside market-leading commentary from Richard Siddle (The Buyer) providing additional context
  • Full range of data services used within reports, from consumer, supply and demand
save £900

Three issues

£ 2,325 3 reports
  • Subscription available to purchase and reports prepared to deliver on bi-monthly basis starting from #1 in April 2020
  • Full results in both pdf & PowerPoint format, plus optional Excel data results (at extra cost), for customisation
  • CGA expertise, alongside market-leading commentary from Richard Siddle (The Buyer) providing additional context
  • Full range of data services used within reports, from consumer, supply and demand

Two issues

£ 1,600 2 reports
  • Subscription available to purchase and reports prepared to deliver on bi-monthly basis starting from #1 in April 2020
  • Full results in both pdf & PowerPoint format, plus optional Excel data results (at extra cost), for customisation
  • CGA expertise, alongside market-leading commentary from Richard Siddle (The Buyer) providing additional context
  • Full range of data services used within reports, from consumer, supply and demand

One issue

£ 875 Per report
  • Full results in both pdf & PowerPoint format, plus optional Excel data results (at extra cost), for customisation
  • CGA expertise, alongside market-leading commentary from Richard Siddle (The Buyer) providing additional context
  • Full range of data services used within reports, from consumer, supply and demand

Contact us to purchase reports:

From our blog...

Lockdown Britain reaching for the wine bottle

Wine drinking is getting a boost from the COVID-19 crisis, with new research showing that well over half of wine drinkers are either maintaining or increasing the number of times they drink wine.The latest CGA-Buyer Wine Insights Bulletin also finds that of those drinking wine more often, the key drinkers are younger and male, which is a significantly different profile to the typical on-trade wine customer.
Read More »

Valentine’s Day in the GB On-Trade

Valentine’s Day weekend promises to bring an influx of diners into outlets with an uplift in sales of #cocktails, #sparklingwine, #champagne and food predicted. Check out our lovely video highlighting the latest Valentine’s Day out-of-home trends
Read More »

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