Wine Insights 2019

Current and future trends in wine

Why purchase?

Our new Wine Insight series provides a 360-degree view of the fast-moving out-of-home wine drinking market. It shows how wine is flourishing in the dynamic casual dining sector, but also indicates that restaurants and suppliers could grow sales further if they properly understand consumers’ needs and habits. In such a competitive wine drinking market, intelligence like this is absolutely crucial to success.

This four-part report series uses a combination of thought leadership, online interviews from over 8,000 wine drinkers, key volumetric and sales data from CGA’s proprietary OPMS service and interviews with the key experts within the on-trade wine category to answer the most important and frequently asked questions around on-trade wine.

About the report series:

“This updated series of category reports from CGA for 2019 is a great way of understanding the key questions and changes currently facing the wine industry in the UK on-trade. Through a combination of industry-leading data and expert insight they will help you to recognise opportunity, unlock potential and increase sales.”
Richard Siddle
Co-Founder & Editor, The Buyer

Issue 1: Casual Dining – Changes in the High Street

This report delves deeper into what wine consumers are looking for from operators, covering topics such as quality, ranging and pricing of wine menus. Uncover actionable insight into how to appeal to those already drinking wine at casual dining venues, along with how to draw in those who are reluctant to consume the category in these outlets.

Topics covered

Which Casual Dining brands – from a consumer perspective – offer the best opportunity for wine?

Consumer wine trends within the current casual dining market and how it compares to the avg. on trade wine drinker.

Understand the changes that have occurred on the High Street in the last 12-18 months and how this has affected the wine category

Issue 2: Global Origins & Price Polarisation

This report will review drinkers’ latest country and varietal preferences, important movements in pricing and the balance of demand between premium and standard wines.​

Topics covered

Understand current best-performing countries of origin throughout the market, with most up to date consumer perception and preference by country.

Which are the varietals that are currently gaining most traction with consumers and how does this compare to latest sales performance?

Analysis of the likelihood of ‘trade-ups’ within the wine category and the differences between mainstream and premium consumers in the on-trade.

Issue 3: Wine Threats: Competitive Categories

This report will look at challenges to wine from drinks like premium spirits, cocktails, craft beer and fruit cider, as well as the potential impact of Brexit

Report coming soon

Topics covered

Profile of key consumers who have a promiscuous relationship with other drinks categories, compared to those more loyal to wine

Understanding the role that occasion can play when consumers are drinking wine versus other categories and how decisions are made in outlet

Evaluation of the key category options such as craft beer & cider, cocktails and premium/ super premium spirits

Issue 4: Next Big Thing? The Future for Wine

This report will consider how the wine category will change over the next decade, including via innovation, dispense technology, product diversification and education.

Report coming soon

Topics covered

Analysis of innovations in the category such as fruit flavoured and lower abv wine and the consumers who are most likely to switch in the on-trade

Evaluation of the importance and breadth of customer wine category knowledge and how greater understanding can unlock higher spend

The trends at both ends of the spectrum from bag in the box and traditional draught, to the latest ‘by the glass’ dispense technology

Sample excerpts:

Four issues

£ 2,500 4 reports
  • Subscription available to purchase and reports prepared to deliver on bi-monthly basis starting from #1 in March 2019
  • Full results in both pdf & PowerPoint format, plus optional Excel data results (at extra cost), for customisation
  • CGA expertise, alongside market-leading commentary from Richard Siddle (The Buyer) providing additional context
  • Full range of data services used within reports, from consumer, supply and demand
Popular

Three issues

£ 2,250 3 reports
  • Subscription available to purchase and reports prepared to deliver on bi-monthly basis starting from #1 in March 2019
  • Full results in both pdf & PowerPoint format, plus optional Excel data results (at extra cost), for customisation
  • CGA expertise, alongside market-leading commentary from Richard Siddle (The Buyer) providing additional context
  • Full range of data services used within reports, from consumer, supply and demand

Two issues

£ 1,550 2 reports
  • Subscription available to purchase and reports prepared to deliver on bi-monthly basis starting from #1 in March 2019
  • Full results in both pdf & PowerPoint format, plus optional Excel data results (at extra cost), for customisation
  • CGA expertise, alongside market-leading commentary from Richard Siddle (The Buyer) providing additional context
  • Full range of data services used within reports, from consumer, supply and demand

One issue

£ £850 Per report
  • Subscription available to purchase and reports prepared to deliver on bi-monthly basis starting from #1 in March 2019
  • Full results in both pdf & PowerPoint format, plus optional Excel data results (at extra cost), for customisation
  • CGA expertise, alongside market-leading commentary from Richard Siddle (The Buyer) providing additional context
  • Full range of data services used within reports, from consumer, supply and demand

Contact us to purchase report:

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