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Success stories

See how our customers are winning in the out-of-home market with CGA

What our clients say

Client Type: Soft Drinks

CGA’s exceptional data and expert analysis brought Fentimans’ first ever Market Report to life. It benefited hugely from their 360-degree view of the drinking-out market, which creates a powerful combination of supply-side research and consumer intelligence and delivers the insights into the premium soft drinks and mixers market that Fentimans and its customers need.

CGA is a perfect partner: a trusted source of intelligence that helps us identify opportunities and make the best decisions.

Claire Tyson

Senior customer marketing manager, Fentimans

Client Type: Foodservice

Working with CGA and their ability to triangulate multiple data sources has enabled Müller to identify key opportunities and challenges in the Out of Home market from a volumetric, consumer and operator perspective. We have been able to obtain both quantitative and qualitative data which has assisted with long term strategic planning. 

The CGA team were informative and delivered actionable insights.

Client Type: Retail / Operator

The Coffer Peach Business Tracker gives us a real indication as to what is happening in the wider market to enable a rounded judgement on our own performance. Only by comparing information with our peers do we know how we are truly doing.

Peter Marks

Chief executive

Client Type: Drinks

We finally got the 100% confirmation from the operator this morning! The brand will go on draught across the 150+ outlet estate and we just wanted to thank you for the superb response to the brief. We wouldn’t have got there without your support on this tender. For us, it demonstrates how far BrewDog and CGA have come in terms of our working relationship in the past year.

As you know, we’ve been on an insight journey – the ROI on our time and investment was clearly worth it!

Client Type: Foodservice

The most impressive thing about CGA is their people. We have used various research and insights agencies over the years and CGA’s insights, professionalism, and market knowledge have stood out above the rest. We had tight deadlines and a complex project but CGA manged everything and kept the project on track. 

Overall, we were thoroughly impress with every aspect of CGA’s services.

Client Type: Drinks

The data and insight you provided on Cask Ale and Sport was brilliantly received by our target operator. It has step-changed our relationship with them and they have seen that we are helping them grow their categories and we are growing with them.

Client Type: Retail / Operator

We’ve been working with CGA for many years now and our experience has been amazing. We receive great insight into the industry and it helps us make the right decisions for us to grow. 

Tomas Maunier

Managing director

Client Type: Foodservice

Bidfood has worked with CGA for a number of years and finds them to be a trusted insight provider. The data and insight CGA provides in relation to their Out of Home market knowledge adds value to our business. We find the level of detail that is available from CGA’s range of services and data sources provides a robust and well-rounded view of the market. This assists us in identifying trends and in enhancing our understanding of consumer attitudes and behaviours when eating and drinking out of home.

Client Type: Retail / Operator

We obviously want to understand our own performance relative to our own budgets and forecasts, but equally, we need to know how we are performing relative to the wider out-of-home market. Especially during periods of uncertainty, CGA provides us with that valuable extra context and allows us to ask the probing questions to give us the insight and context we need to succeed.

Jacquie Wales

Head of commercial and property finance

Client Type: Drinks

CGA is the place to go for on-trade knowledge.

Client Type: Retail / Operator

At wagamama, we use the Coffer Peach Business Tracker as the essential industry yardstick to measure competitive performance.

Client Type: Drinks (International)

The customers my team and I call on in the National Accounts Universe are incredibly savvy, and rely on fact-based selling stories to warrant making a change either to their menu or to bring in another product into distribution. Working with Nielsen, we have been able to tell a robust, impactful story regarding our Espolon Tequila Brand. We uncovered that 96% of the volume driven by Espolon is coming from velocity proving Espolon is a true consumer Brand with incredible pull. Looking at this velocity vs. the competitive set within certain chain restaurants, Nielsen CGA predicted the value our Brand would generate to our customer’s bottom line.

This gives us an edge over our competitors, positioning Campari America as the ideal Supplier partner to our National Account Customers.

Client Type: Foodservice

CGA has proved to be a collaborative and reliable research partner for Monin, helping support our marketing activities across European markets. As experts in the Out of Home Market and consumer research, their dedicated team crafted a bespoke consumer survey which answered our key research questions and the aims of the brief, while In-outlet intercepts added colour to the quantitative research. This has allowed us to understand our consumers, how they behave in the market and how Monin can market products to consumers in the most effective way. The actionable insight we received has also supported Monin in conversations with our customers and ensured we could refer to robust data we trust.

Client Type: Retail / Operator

Through online surveys, a series of focus groups and clever benchmarking, analysis and industry insight from CGA, we uncovered key focus points to attack.

Client Type: Retail / Operator

We recently joined the Coffer Peach Business Tracker to give us clear and authoritative view of market performance. Becoming a partner of the Tracker helps us understand when fluctuations in trade are likely a result of external factors affecting the wider market, and when we need to look closer to home.

Cut through the clutter with CGA

In an industry we're passionate about, we use our phenomenal data, unrivalled market measurement capabilities and expert insights to give you the competitive edge, and get where you want to be, faster.

Latest news from our blog

COVID-19 shakes up U.S. hotel drinking

Hotel guests are increasingly turning to mini bars, room service and grab-and-go kiosks for their drinks as they become more sharply focused on hygiene, a new report from Nielsen CGA reveals.
Read More »

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