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Market Measurement

Move at the speed of the market

Insights that build brilliance

CGA’s market measurement technology is regarded as the industry standard by brand owners, manufacturers, suppliers, pub and restaurant operators and investors in the eating and drinking-out industry.

Always at the forefront of innovation, our partnership with global marketing research company, Nielsen, has led us to create the very first reliable read of the U.S. out of home alcohol beverage market, which mirrors the expertise we’ve already built in the UK.

CGA delivers market-leading data and insight to provide you with the high-quality, up-to-date intelligence you need to reach goals faster.

Drinks Wholesalers

Improve sales performance


Measure performance and target growth areas 

Pubs, Bars & Restaurants

 Benchmark against the competition

The ultimate market measurement service

CGA’s trademarked On Premise Measurement service (OPMTM) works in four ways to provide businesses with the
ultimate understanding of the market and their category/brand performance.

First, using an unrivalled pool of data sources, OPMTM tracks sales performance vs market competitors at both category and product level.

Second, OPMTM segments the data for ease of analysis.

Third, it reports continuously on a four-week cycle so you can see the immediate impact of market evolution on long-term strategy.

Fourth, it triangulates all these features and, using our extensive market expertise, provides practical recommendations to improve your brand performance and achieve your business goals.

Get in touch

In an industry we're passionate about, we use our phenomenal data, unrivalled
market measurement capabilities and expert insights to give brands the
competitive edge, and get them where they want to be, faster.

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