It’s all in the name! You’re a tastemaker, an influencer and someone who knows where to find the trendiest places to eat. You love to share your gourmet finds with your audience and will likely be the first to post a great insta-worthy pic of a fantastic dish at the newest restaurant! You have a busy lifestyle so you prioritise great food and company over being stuck in a kitchen cooking for yourself. Because you eat out so often, healthy options are a must, but you tend to look for places with a great cocktail menu along with a range of refreshing craft beers.
Top 5 drinks consumed
4. Soft drinks
Adoption of trends
Repertoire shows the number of drinks categories or brands that this segment typically switches between.
Attitudes & behaviours
What drives Trending Tastemakers to venues for food?
What drives Trending Tastemakers to venues for drinks?
All the consumer groups
Like to wine and dine out with friends in upmarket casual dining restaurants when the opportunity arises. Great service and good quality food and drink are incredibly important, which is why they generally opt to eat out in places that are tried and trusted or places that come highly recommended.