It’s all in the name! You’re a tastemaker, an influencer and someone who knows where to find the trendiest places to eat. You love to share your gourmet finds with your audience and will likely be the first to post a great insta-worthy pic of a fantastic dish at the newest restaurant! You have a busy lifestyle so you prioritise great food and company over being stuck in a kitchen cooking for yourself. Because you eat out so often, healthy options are a must, but you tend to look for places with a great cocktail menu along with a range of refreshing craft beers.
Typical demographics
Age
29% are 25-34 years old
Gender
53%
Male, 47% Female
Affluence
High: £50,001-£100,000+
Employment
74% are white collar
Parents
55% are parents
0%
of population
Out-of-home behaviour
18%
Proportion of all drink-led visits that are made by this group
16%
Proportion of all food-led visits that are made by this group
82%
Eat out weekly
65%
Drink out weekly
£204.09
Average monthly spend Trending Tastemakers spent 137% more than GB monthly avg.
Top 5 drinks consumed
1. Wine
2. Coffee
3. Gin
4. Soft drinks
5. Cocktails
Adoption of trends
Repertoire
Repertoire shows the number of drinks categories or brands that this segment typically switches between.
Social media users to whom going out means drinking in the most popular places. However they tend to save it for the weekend with a more health-focused mindset during the week.
Like to wine and dine out with friends in upmarket casual dining restaurants when the opportunity arises. Great service and good quality food and drink are incredibly important, which is why they generally opt to eat out in places that are tried and trusted or places that come highly recommended.
Likely retired with time on their hands, they regularly seek out coffee shops during shopping or other trips, choosing familiar places as they can be wary of trying something new.
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