Pubs are your main attraction when it comes to looking for a place to go out. Convenient and low-key with a great selection of beers, ales and ciders is your go-to for a night out. Prices need to be low enough to get you through the door while quality needs to be high enough to keep you coming back! Normally, as long as there’s cold brew, good music and even better prices, you’re on board!
Top 5 drinks consumed
3. Soft drinks
Adoption of trends
Repertoire shows the number of drinks categories or brands that this segment typically switches between.
Attitudes & behaviours
What drives Steadfast Sippers to venues for food?
What drives Steadfast Sippers to venues for drinks?
All the consumer groups
Like to wine and dine out with friends in upmarket casual dining restaurants when the opportunity arises. Great service and good quality food and drink are incredibly important, which is why they generally opt to eat out in places that are tried and trusted or places that come highly recommended.