You love a good night out! You might not get to go out as much as you’d like to, so when you do go out you want to make it count! You have high expectations so only the best will do – only the best wine, gin or cocktail will pique your interest. You generally opt to eat out in places that are tried and trusted and come highly recommended. Great service and a fun atmosphere makes for the perfect night out!
Top 5 drinks consumed
4. Soft drinks
Adoption of trends
Repertoire shows the number of drinks categories or brands that this segment typically switches between.
Attitudes & behaviours
What drives Sparkling Socialisers to venues for food?
What drives Sparkling Socialisers to venues for drinks?
All the consumer groups
Like to wine and dine out with friends in upmarket casual dining restaurants when the opportunity arises. Great service and good quality food and drink are incredibly important, which is why they generally opt to eat out in places that are tried and trusted or places that come highly recommended.