You love to head out on the town with friends for a few drinks and a bite to eat and you often live for the weekend! Social media is your primary source for finding your next great place to eat or drink out and you are always up to date with the latest trends! That’s not to say you’d shy away from a quick bite at your local Pizza Hut or grab a cheeky burger at McDonald’s because let’s face it – life is better with a little fast food in your life!
Top 5 drinks consumed
1. Soft drinks
Adoption of trends
Repertoire shows the number of drinks categories or brands that this segment typically switches between.
Attitudes & behaviours
What drives Mainstream Minded to venues for food?
What drives Mainstream Minded to venues for drinks?
All the consumer groups
Like to wine and dine out with friends in upmarket casual dining restaurants when the opportunity arises. Great service and good quality food and drink are incredibly important, which is why they generally opt to eat out in places that are tried and trusted or places that come highly recommended.