All about
You occasionally go out for a meal or a drink, but when it comes to how you spend your cash, you can think of better ways. You love what you know and tend to stick to dining and drinking out in the places where you know you can get a good offer. Convenience is important as well as good prices, and you love the feeling that you are getting great value for money!
Typical demographics
Age
32% are 65+ years old
Gender
56% Male, 44% Female
Affluence
Low: less than £30,000
Employment
36% are retired
Parents
24% are parents
Out-of-home behaviour
6%
Proportion of all drink-led visits that are made by this group
6%
Proportion of all food-led visits that are made by this groupP
27%
Eat out weekly
20%
Drink out weekly
£47.24
Average monthly spend
Cost-Conscious Champions spent 45% less than GB monthly avg.
Top 5 drinks consumed
1. Soft drinks
2. Coffee
3. Lager
4. Wine
4. Tea
Adoption of trends
Repertoire
Repertoire shows the number of drinks categories or brands that this segment typically switches between.
Attitudes & behaviours
Key drivers
What drives Cost Conscious Champions to venues for food?
What drives Cost Conscious Champions to venues for drinks?
All the consumer groups
Business Class-Seekers
Big spenders on food and drink whether on business or with the family. They think nothing of dining out, and trips always include a meal somewhere.
Trending Tastemakers
Busy, but always make time for eating and drinking out. They're first to visit the latest trendy place and tell you about it on social media.
Mainstream Minded
Social media users to whom going out means drinking in the most popular places. However they tend to save it for the weekend with a more health-focused mindset during the week.
Sparkling Socialisers
Like to wine and dine out with friends in upmarket casual dining restaurants when the opportunity arises. Great service and good quality food and drink are incredibly important, which is why they generally opt to eat out in places that are tried and trusted or places that come highly recommended.
Family Pit Stoppers
They've normally got the kids with them, so look out for a quality, quick bite while they're out and about.
Confident Conformists
Fairly comfortably off, they follow trends and regularly eat and drink out, often in pub restaurants with a glass of wine.
Comfortable Sceptics
Likely retired with time on their hands, they regularly seek out coffee shops during shopping or other trips, choosing familiar places as they can be wary of trying something new.
Carefree Dolce Vitas
Empty-nesters, discerning and health-conscious, they frequently enjoy meals out with family and friends, invariably with a glass of wine.
Steadfast Sippers
They've got their favourite places, rarely push the boat out, and prefer to stay close to home.
Cost Conscious Champions
Unfussy, but wary of trying somewhere new, they always look carefully at the price. However they will be strong advocates for places they do enjoy.