You are up to date with the latest trends, you know what’s hot and what’s not. You consider yourself a bit of a foodie and appreciate good service. When it comes to places to eat and drink out you always choose wisely, although the relaxed atmosphere of a good quality pub is always a winner in your eyes! You never limit yourself when it comes to a night out and you’d rather spend a bit more in return for a great quality experience, and that always begins with a carefully chosen meal, tasty drinks and an inspiring atmosphere.
Top 5 drinks consumed
1. Soft drinks
Adoption of trends
Repertoire shows the number of drinks categories or brands that this segment typically switches between.
Attitudes & behaviours
What drives Confident Conformists to venues for food?
What drives Confident Conformists to venues for drinks?
All the consumer groups
Like to wine and dine out with friends in upmarket casual dining restaurants when the opportunity arises. Great service and good quality food and drink are incredibly important, which is why they generally opt to eat out in places that are tried and trusted or places that come highly recommended.