You always enjoy a fabulous glass of wine or maybe a cocktail in a quality restaurant surrounded by friends and family. You love your carefree lifestyle and want to be surrounded by choices when you visit somewhere for the first time! You generally opt to eat out in places that are tried and trusted and have a great reputation for quality and service. An impromptu casual meal out is just as good as a planned dinner, especially if there are some healthy options on the menu!
Top 5 drinks consumed
1. Soft drinks
Adoption of trends
Repertoire shows the number of drinks categories or brands that this segment typically switches between.
Attitudes & behaviours
What drives Carefree Dolce Vitas to venues for food?
What drives Carefree Dolce Vitas to venues for drinks?
All the consumer groups
Like to wine and dine out with friends in upmarket casual dining restaurants when the opportunity arises. Great service and good quality food and drink are incredibly important, which is why they generally opt to eat out in places that are tried and trusted or places that come highly recommended.