You don’t care about prices – you care about quality, reputation and prestige! That’s not to say you wouldn’t sit down in a pub with a nice pint, it just means that the pub and pint need to be the best that London can offer. You have a terribly busy lifestyle packed with entertaining clients and back-to-back business meetings, who has time to cook? Not you! That’s why you tend to eat out regularly and since you can expense most of it, why not try the expensive red or the best filet mignon the restaurant can offer? You deserve it after all!
Top 5 drinks consumed
3. Soft drinks
Adoption of trends
Repertoire shows the number of drinks categories or brands that this segment typically switches between.
Attitudes & behaviours
What drives Business Class-Seekers to venues for food?
What drives Business Class-Seekers to venues for drinks?
All the consumer groups
Like to wine and dine out with friends in upmarket casual dining restaurants when the opportunity arises. Great service and good quality food and drink are incredibly important, which is why they generally opt to eat out in places that are tried and trusted or places that come highly recommended.