MATCH is the only segmentation service that reveals the specific eating and drinking out behaviour of consumers.

Take a deeper dive into the consumer groups

Business Class-Seekers

Big spenders on food and drink whether on business or with the family. They think nothing of dining out, and trips always include a meal somewhere.

Trending Tastemakers

Busy, but always make time for eating and drinking out. They're first to visit the latest trendy place and tell you about it on social media.

Mainstream Minded

Social media users to whom going out means drinking in the most popular places. However they tend to save it for the weekend with a more health-focused mindset during the week.

Sparkling Socialisers

Like to wine and dine out with friends in upmarket casual dining restaurants when the opportunity arises. Great service and good quality food and drink are incredibly important, which is why they generally opt to eat out in places that are tried and trusted or places that come highly recommended.

Family Pit Stoppers

They've normally got the kids with them, so look out for a quality, quick bite while they're out and about.

Confident Conformists

Fairly comfortably off, they follow trends and regularly eat and drink out, often in pub restaurants with a glass of wine.

Comfortable Sceptics

Likely retired with time on their hands, they regularly seek out coffee shops during shopping or other trips, choosing familiar places as they can be wary of trying something new.

Carefree Dolce Vitas

Empty-nesters, discerning and health-conscious, they frequently enjoy meals out with family and friends, invariably with a glass of wine.

Steadfast Sippers

They've got their favourite places, rarely push the boat out, and prefer to stay close to home.

Cost Conscious Champions

Unfussy, but wary of trying somewhere new, they always look carefully at the price. However they will be strong advocates for places they do enjoy.

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