MATCH segmentation drills down to postcode level, enabling you to pinpoint exactly where your target consumers live and the venues they are likely to visit.
Drive greater return on investment and cash in the till through a local market strategy
From tweaking your prices to optimising your sales team visits, MATCH segmentation enables you to align your business strategy with local consumer dynamics to achieve greater returns.
Social media users to whom going out means drinking in the most popular places. However they tend to save it for the weekend with a more health-focused mindset during the week.
Like to wine and dine out with friends in upmarket casual dining restaurants when the opportunity arises. Great service and good quality food and drink are incredibly important, which is why they generally opt to eat out in places that are tried and trusted or places that come highly recommended.
Likely retired with time on their hands, they regularly seek out coffee shops during shopping or other trips, choosing familiar places as they can be wary of trying something new.
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