Identify, engage and locate your most valuable consumers
MATCH is the only segmentation service that reveals the specific eating and drinking out behaviour of consumers.
Individual consumers engage with different categories in very different ways.
Being the same age, gender or even as affluent as someone else doesn’t mean we like to eat, drink or play the same way.
This presents a challenge when trying to appeal to your target consumer.
Grow your business by identifying and engaging the most valuable consumers
MATCH segmentation enables you to understand the profitability and importance of different consumers by revealing:
Understand how consumers interact with you… and your competition.
MATCH tracks behaviour, usage and spend patterns so you can craft the right offer and secure a vital competitive advantage.
Locate and reach your target consumers
MATCH segmentation drills down to postcode level, enabling you to pinpoint exactly where your target consumers live and the venues they are likely to visit.
Drive greater return on investment and cash in the till
through a local market strategy
From tweaking your prices to optimising your sales team visits, MATCH segmentation enables you to align your business strategy with local consumer dynamics to achieve greater returns.
Optimise your pricing strategy
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Take a deeper dive into the consumer groups
Like to wine and dine out with friends in upmarket casual dining restaurants when the opportunity arises. Great service and good quality food and drink are incredibly important, which is why they generally opt to eat out in places that are tried and trusted or places that come highly recommended.