Consumer segmentation

Because consumers are people not age groups

Consumer Segmentation

Our ground-breaking Consumer Segmentation throws out old-fashioned notions of dividing consumers by age brackets, and instead defines consumers by their eating and drinking out habits and preferences. So you can best target the right audience for you.

Attitudinal segmentation is the smarter way to target consumers

Our unique and innovative consumer segmentation model analyses customer groups not by the usual demographic splits, but by their eating and drinking out behaviour; everything from how often they visit pubs or restaurants, to how often they get food-to-go. Because these habits and interests tell you far more about a person’s desires and likely future behaviour than their age or socio-economic background.

Supporting tailored consumer marketing strategies

Fickle consumers, a fast-moving industry and the impact on social media to affect behaviour – particularly that of Millennials - are just some of the challenges faced today by those seeking to appeal to the right audience.

Know your customer

The nuanced, local level insights we gain from our ground-breaking approach to consumer segmentation allows our clients to communicate more effectively with their target consumer, identify new prospects, increase sales and maximise the growth of their brand.


external data sources calibrated in creation


CAMEO UK™ consumer categories


CGA consumer segmentation groups

Get in touch

In an industry we're passionate about, we use our phenomenal data, unrivalled
market measurement capabilities and expert insights to give you the
competitive edge, and get you where you want to be, faster.

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