Understand Moderation in the On-Trade
Understand moderation in the on-trade
With CGA’s No and Low Report, you can understand the consumer and drive engagement. It will help you know:
Size of the prize
How many and which consumers are drinking mocktails, NA Spirits, NA Beer and NA Wine? How many plan to drink these categories in the future?
Who to target
Who are No & Low consumers (demographics, age)? Where do they eat and drink out? How frequently are they visiting the trade? Which No/Low categories are they drinking?
How to target
Which occasions are/would consumers drink No & Low drinks on? What are the drivers to the category?
Perceptions and expectations
How do consumers rate the quality of No/Low options? What are their expectations of quality when buying No/Low drinks categories out-of-home? How do they rate No/Lo options vs the “real thing”?
About the report
CGA’s first-of-its-kind report includes many insights into the size of the category, the consumers who are drinking no and low alcohol types, what they think of the options on the market, and how, where and when operators and suppliers should target them.
Answer questions such as:
“Our report shows there is huge potential for operators and suppliers to capitalise on the growing number of moderators. With even more people likely to cut back on booze after the Christmas excesses, producers, operators and suppliers are queuing up to jump on the opportunity with an ever-increasing range of no and low alcohol alternatives. With many consumers eager to trial them out of curiosity, along with the evident health drivers associated, the challenge will be to build loyalty and repeat trial in a market where it is increasingly hard to stand out.”
Charlie Mitchell, Senior Consumer Researcher, CGA
Our unparalleled data is presented in an organised, highly visual and easy-to-read format. Crafted by our data experts, the report highlight the best and most informative insights relevant to businesses like yours, making it easy for you to make informed, data-driven decisions.
Single Categoryprice is per category report
Low/No Wine focus
Low/No Spirits focus
Full ReportIncludes all categories
1 report delivery
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