CGA Mixed Drinks Report 2019

Cocktail drinkers visit the on trade 25% more than non-cocktail drinkers. The cocktail market continues to grow in terms of value £587m (+9.5% vs YA) and the number of outlets stocking 41,938.
 
Influential cocktail drinkers clearly impact the market and understanding their consumer behaviour along with the latest trends will empower suppliers to better analyse the market and opportunity.

Why purchase CGA's Mixed Drinks Report 2019?

Nine million consumers are enjoying cocktails when they go out, making this one of Britain’s fastest-growing drinks categories within spirits. Our new Mixed Drinks Report illustrates how important it is for drinks suppliers and operators to understand the developments and trends taking place within the growing cocktails category. This will help them provide what the customer wants, when they want it in order to maximise the cocktail opportunity and keep up with tastes that are becoming ever-more sophisticated. In such a competitive drinking market, intelligence like this is absolutely crucial to success.

What's included?

Trends, performance and popularity of mainstream cocktails

Gain competitive intelligence about the latest consumer-led trends fuelling growth within cocktails and mixed drinks

Detailed segmentation and profiling of cocktail drinkers

Inform your marketing, brand, strategy and market development, sales and supply functions

Volume and values of cocktail category performance

Understand the size of the prize and where your brand can succeed

Robust market research based on sales data, consumer & outlet research

Track key industry trends, opportunities and threats

Answer questions such as:

  • What is the market size of Mixed Drinks in Great Britain?
  • What are the most popular cocktails? And which are in decline?
  • What have been the key trends seen in new product developments?
  • Who is the modern cocktail drinker and how are they best influenced?
  • During what occasions do consumers prefer cocktails?
  • How does a brand influence purchasing decision?

42%

Cocktail drinkers are more likely to be satisfied with experience

10%

percentage cocktails have boosted sales in Britain’s pubs, bars and restaurants

42'000

The number of licensed premises selling cocktails

There are two clear trends coming through in the mainstream consumer’s preference for cocktails – that of shorter, more complex drinks with a higher ABV like the Martini cocktails, but also a growing preference for longer, more refreshing drinks such as the Collins which has a more sophisticated, less sweet flavour profile.

Charlie Mitchell, Senior Consumer Researcher, CGA

Packages Available

Our unparalleled data is presented in an organised, highly visual and easy-to-read format. Crafted by our data experts, the reports highlight the best and most informative insights relevant to businesses like yours, making it easy for you to make informed, data-driven decisions.

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Ready to maximise your cocktail strategy?

For operators and suppliers looking to prime their cocktail and mixed drinks strategy for success, our reports are the perfect place to start; detailing the ins and outs of cocktails and spirits and the consumer nuances behind the category. Are you ready to build your cocktail strategy to increase profitability?

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