CGA Mixed Drinks Report 2019
Why purchase CGA's Mixed Drinks Report 2019?
Nine million consumers are enjoying cocktails when they go out, making this one of Britain’s fastest-growing drinks categories within spirits. Our new Mixed Drinks Report illustrates how important it is for drinks suppliers and operators to understand the developments and trends taking place within the growing cocktails category. This will help them provide what the customer wants, when they want it in order to maximise the cocktail opportunity and keep up with tastes that are becoming ever-more sophisticated. In such a competitive drinking market, intelligence like this is absolutely crucial to success.
Trends, performance and popularity of mainstream cocktails
Gain competitive intelligence about the latest consumer-led trends fuelling growth within cocktails and mixed drinks
Detailed segmentation and profiling of cocktail drinkers
Inform your marketing, brand, strategy and market development, sales and supply functions
Volume and values of cocktail category performance
Understand the size of the prize and where your brand can succeed
Robust market research based on sales data, consumer & outlet research
Track key industry trends, opportunities and threats
Answer questions such as:
Cocktail drinkers are more likely to be satisfied with experience
percentage cocktails have boosted sales in Britain’s pubs, bars and restaurants
The number of licensed premises selling cocktails
There are two clear trends coming through in the mainstream consumer’s preference for cocktails – that of shorter, more complex drinks with a higher ABV like the Martini cocktails, but also a growing preference for longer, more refreshing drinks such as the Collins which has a more sophisticated, less sweet flavour profile.
Charlie Mitchell, Senior Consumer Researcher, CGA
Our unparalleled data is presented in an organised, highly visual and easy-to-read format. Crafted by our data experts, the reports highlight the best and most informative insights relevant to businesses like yours, making it easy for you to make informed, data-driven decisions.
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