Meet the executive team behind CGA's success


Get to know CGA's executive team and leaders, dedicated and passionate individuals who are leading CGA's market measurement, consumer research, and location planning services into the future. 

Graeme Loudon

Managing Director, EMEA & APAC

Graeme is responsible for growing CGA’s market leading product suite in EMEA & APAC. Leading new commercial strategies into new territories, he has successfully delivered insight solutions in over 25 markets globally. With over a decade of experience consulting in the on-trade market, he has built his career through creating action-led, data-driven insight from complex data sets for clients. Graeme also helps identify strategic partners for CGA, with whom CGA can create a complimentary service to bring new products to market. Graeme is a skilled and seasoned public speaker who sets set the industry narrative through impactful delivery. Away from work, he loves nothing more than a fine Scotch Whiskey or Craft Beer. He is an avid cyclist and often spends time re-telling stories of his former Rugby glories playing against a string of England fly halves.

Get in touch

In an industry we're passionate about, we use our phenomenal data, unrivalled
market measurement capabilities and expert insights to give you the
competitive edge, and get you where you want to be, faster.

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