Meet the executive team behind CGA's success


Get to know CGA's executive team and leaders, dedicated and passionate individuals who are leading CGA's market measurement, consumer research, and location planning services into the future. 

Graeme Loudon

Commercial Director

Graeme is responsible for developing and implementing commercial strategies to accelerate CGA’s growth. Since joining as an Account Manager in 2007 he has accumulated more than a decade of experience delivering action-led insights and strategic consulting across the retail, supply and wholesale sectors. Graeme works consultatively with clients, sharing his vast knowledge about the out-of- home industry to help them identify fresh opportunities to grow their business. He is a popular speaker at conferences and seminars organised by CGA and others, including speaking at the ALMR Future Trends conference, Beer & Cider Future Trends, SibaBeerX, Casual Dining Show, Beer Writers Guild, Spirits Summit and Commercial Kitchen. Graeme is an avid Newcastle United fan and recently completed his first triathlon.

Enter details

Please fill in all fields and enter valid email address.
Your details
Contact info
Additional info
What best describes your company?


Yes! Sign me up to CGA’s weekly ezine.


By clicking download, you agree to CGA’s privacy policy and consent to allow CGA to store and process the personal information submitted above to provide you with the service or content requested.