Ash has been instrumental in the pioneering of new services and insights during 17 years with CGA. An expert in strategic planning, market research and analysis, he provided vital interpretations for increasing numbers of drinks operators before moving across to develop new services for our clients in pub retail too. As a visionary Ash continues to research, build and champion new opportunities for CGA capabilities, and develops opportunities with wine and service businesses, trade associations, public sector organisations and others to enhance their industry knowledge and understanding. Ash joined CGA in 2000 after 24 years working for big industry businesses including Bass, Allied Domecq, Whitbread and Diageo.