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Hard Seltzers

A brand new report shedding light on hard seltzers and its potential growth opportunity in the GB. 
 
Maximise your product offer by understanding what a nationally representative survey of 5,000 GB on-trade consumers think about hard seltzers. 

Why purchase?

The opportunity with hard seltzers

In the last two years, the US on-premise has been rocked by the growth of hard seltzers, the fastest growing category of the last decade. Today, more US consumers are drinking hard seltzers than gin or cognac already, making this one drinks categories that has potential to explode in Great Britain.

What's included?

Content

The story of hard seltzers

Understanding the growth of hard seltzers in the US on-premise and the consumer trends driving the phenomenon

How big could the Hard Seltzer opportunity be in GB?

Consumer awareness to scope out scale potential

Who is the potential GB Hard Seltzer consumer?

By MATCH and demographically to determine the value the consumer can bring to the on trade and customers

How can you unlock the opportunity with customers?

Establish Hard Seltzer consumer drinks category/retail brand repertoire and drivers of on-trade behaviour

What's included?

Answers to vital questions

With more brands coming to market, Americans drinking healthier, and seltzer marketing efforts taking media by storm, we expect the appetite for hard seltzers in bars and restaurants to cross the pond to Great Britain soon.

With suppliers all wanting a piece of the action, competition is going to get intense very fast. The consumer demand is there, which means that retailers, suppliers and distributors just need to understand the demand and deliver on the opportunity.

Phil Montgomery, Client Director - Drinks, CGA

Full Report

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