The opportunity with hard seltzers
In the last two years, the US on-premise has been rocked by the growth of hard seltzers, the fastest growing category of the last decade. Today, more US consumers are drinking hard seltzers than gin or cognac already, making this one drinks categories that has potential to explode in Great Britain.
The story of hard seltzers
Understanding the growth of hard seltzers in the US on-premise and the consumer trends driving the phenomenon
How big could the Hard Seltzer opportunity be in GB?
Consumer awareness to scope out scale potential
Who is the potential GB Hard Seltzer consumer?
By MATCH and demographically to determine the value the consumer can bring to the on trade and customers
How can you unlock the opportunity with customers?
Establish Hard Seltzer consumer drinks category/retail brand repertoire and drivers of on-trade behaviour
Answers to vital questions
With more brands coming to market, Americans drinking healthier, and seltzer marketing efforts taking media by storm, we expect the appetite for hard seltzers in bars and restaurants to cross the pond to Great Britain soon.
With suppliers all wanting a piece of the action, competition is going to get intense very fast. The consumer demand is there, which means that retailers, suppliers and distributors just need to understand the demand and deliver on the opportunity.
Phil Montgomery, Client Director - Drinks, CGA