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Data-driven insights to support your festival strategy

Music festivals are the #1 marketing target for drinks suppliers - in fact, 1 in 5 business leaders believe they are the best place to drive brand equity and consumer engagement.

With over 700 annual music festivals in the UK alone, opportunities for investment, brand growth, effective consumer targeting and increased revenue is widespread in the festival sector.

By accessing CGA’s research, you can develop a successful festival strategy, discover where your brand fits best within the third space and create impactful consumer activations to:

  • Maximise your investment
  • Build brand equity + consumer advocacy 
  • Attract new / retain consumers
  • Build relationships with festival partners
  • Become a leader in this experiential space


Get in touch


Our comprehensive 'Your Future In Festivals' report is now available to purchase. If you're ready to dive into the extremely lucrative festival sector, simply click the button above to contact one of our experts.

Why festivals?

Across the UK, music lovers are gearing up for festival season, one of the most lucrative sales and marketing opportunities of the year. Annually, over £100m is spent on alcohol by festivalgoers - this offers a wealth of opportunity for drink brands looking to dive into the profitable and impact world of activations + sponsorship.


consumers visited a music festival in 2018, with 15m considering a future visit


is spent on food and beverages by festivalgoers every year

1 in 3

festivalgoers are likely to repurchase new drinks tried at festivals when back in normal shops and bars

A look inside + your free information pack

Our unparalleled data is presented in an organised, highly visual and easy-to-read format. Crafted by our data experts, these reports highlight the best and most informative insights relevant to businesses like yours, making it easy for you to make informed, data-driven decisions.

You can also dive a bit deeper into what is covered in our report by downloading our free information pack here.


Get in touch

For drink brands looking to land more business and secure their position within the extremely lucrative festival industry, CGA's Your Future in Festivals report is the place to start. Are you ready to build your brand, land more business and increase your revenue? For more information, simply submit your interest below:


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