CGA Food Insights19
Current and future trends in food
With lots of competition within the market it’s important to understand the changing landscape of food within the Out of Home Market to help stand out from the crowd.
CGA’s Food Insights Report is an easy to digest 50 page report filled with valuable insights to provide businesses within the Out of Home Market with the knowledge of:
- Emerging, proliferating & established trends
- Consumer eating out of home habits
- Cuisine preferences
- Health & allergens
- Veganism
- Ethical engagement
Understand the consumer
Explore how consumers are interacting within the market. This report will explain their attitudes and behaviours to help you strategically drive consumer engagement with your offer and brand.
Maximise trends
Stay ahead of the competition by gaining understanding of what is hot and fresh in consumer taste. Overlay this with our data science to help develop what could be the next item within your range or on your menu.
Tailor the offer
Learn how you can adapt your offer and develop solutions to alleviate the biggest frustrations and barriers for consumers with changing specific needs and varied dietary requirements.
Identify opportunities
Actionable insight to identify key opportunities within the market and granular information to help inform business strategy and pinpoint areas of growth.
What can you expect from the report?
Consumer behaviour
Assessment of the out-of-home habits of the GB consumer, identifying which occasions and dayparts are important to them and how frequency and spend differs across each
Catering for changing needs
Narrative around the growing need for outlets and suppliers to cater for changing dietary and ethical requirements of consumers and the related frustrations consumers have when eating and drinking out
What's hot
Understanding of which latest food and drink trends are already being chosen by consumers and assessing which are likely to be picked up in the near future
Who is your target consumer?
Using the CGA Consumer Segmentation, the report analyses how trends and behaviour can differ dependent on consumer type and how offer would also need to be tailored accordingly
Exploring cuisine preferences
Uncover the cuisines that consumers are actively choosing and understand the cuisines they are willing to try and how accessible they regard this type of cuisine to highlight areas of opportunity within the market
Package options & bolt-ons:
Data Partner*
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PDF or PPT presentation of key findings
-
Excel data pack of full results
Non Data Partner
-
PDF or PPT presentation of key findings
-
Excel data pack of full results
Bolt-on
Option 1-
Understand demographics and consumer profiles behind the trends to tailor your solution
Bolt-on
Option 2-
Delve into the data by consumers who visit a specific operator brand to understand their attitudes and behaviours
Bolt-on
Option 3-
Explore specific trends in more detail to help recognise how and where this trend can be applied within your business
Contact us to purchase report:
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