Our commitment to clients

While all of us continue to navigate the uncertainty of COVID-19 and its impact on our hospitality industry, CGA is committed to supporting your business throughout the course of this pandemic and to provide continuity of service at all times.

We realise that in this time of crisis, it is more important than ever that we provide the insights you need to respond to the unique business challenges you may be facing. CGA is innovating and developing too, to assist you in better understanding the facts about market performance as the inevitable recovery starts to take shape. 

I’m incredibly proud of our team, who have stayed engaged with our partners – manufacturers, suppliers, retailers and trade associations – sweating the vast range of data sources that come through our business to interpret the impact that the emergency is having upon sales and consumer habits across the country.

As you plan for the recovery, we have the data and insight capabilities to support you in this process – and then help measure the success of each recovery step along the way. We are providing many of these studies free-of-charge to support the sector, but our custom research capabilities are also still in place and available should you have specific questions you need answering.

Thank you for your support and for enabling us to keep investing and maintaining these essential market views even in such troubled times. As we are witnessing, the hospitality industry is a finely balanced ecosystem, and we all need to play our part in ensuring it is in the best shape to recover quickly and sustainably.

We want you to know that at this important time, you can count on us to be there to support your business. 

Reach out to us with ANY questions – and challenges. We are here.

Phil Tate, Group CEO, CGA


On the advice of the Government, all of our employees are now working from home and our physical offices in Stockport, Birkenhead and Chicago are currently closed. Our priority is – and always will be – our people. 

All of our staff are comfortable working from home and we are confident our people are prepared. Your account teams are readily available by email, phone or video conference to help. We are continuing to treat this time as ‘business as usual.’ All of our team members are equipped with the technology they need to ensure they can continue to work effectively wherever they are. 

We have policies in place which cover the appropriate way to work securely when out of the office to ensure confidentiality and the protection of data. 

All internet connections on CGA laptops to our network are protected using secure VPN technology.

Along with following and adhering to all of the Government guidelines in place, we have also performed a full business impact assessments across our group (CGA, Nielsen CGA and CPL Learning) to identify potential risks and prepare for the continuation of services under a worse case scenario. We are working hard to mitigate the impact coronavirus will have on critical business functions, products and services.

Where do we go from here?

Undoubtedly, is an unsettling time for the industry that we all love. But as your dedicated research and data consultancy, we will do our very best to keep you up to date with the most relevant data, insights and consumer research on all things out-of-home.

Whether navigating this challenging period, adapting your business to this changing market, or planning your brand recovery plan for a post-COVID-19 on-trade experience, we’re here to help.

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