
Supporting the on trade
in rebuilding & recovery
The impact of COVID-19 on the out-of-home industry has been felt by all. Over the course of the outbreak, we have been dedicated to monitoring and reporting COVID-19’s impact on suppliers and operators, as well as the wider industry.
As reopening continues, we will strive to provide as much valuable insight and data to aid in recovery. Our latest findings, reports and opinion pieces can be found below. CGA will continue sharing these insights publicly to support all of us during this incredibly challenging time.
How we can help & support you
Throughout the industry lockdown, CGA continued to monitor, analyse and report on COVID-19’s impact on the out-of-home food and drink market, providing regular updates and insights to help partners chart a course to recovery once Government restrictions were eased.
Our webinars and surveys of consumer and business leader attitudes, backed up by data from re-emerging international markets, have helped to keep the sector up-to-date with developments and provided focus for future forecasting
But, we have also been working hard behind the scenes to adapt our processes and improve our core services so that as the market reopens we can deliver data and insight faster and more effectively, enabling both supplier and operator partners to track and respond swiftly to changing market conditions and consumer dynamics
Now each week we will be tracking outlet openings, sales performance and consumer behaviour to give you the most comprehensive picture of the post-lockdown landscape. As part of increased market collaboration, we are also working closely with technology experts such as Wireless Social and Yumpingo to provide footfall measurement and in-moment consumer feedback
Many headline stats will be available free-of-charge through our weekly CGA Ezine – and to enable better, quicker and more informed decision-making, we also have a range of recovery-focused services that can be tailored to your specific needs :
SALES

Benchmark the recovery of your sales against the market:
- Identify sales opportunities
- Mitigate competitive threats
- Plan and forecast
A range of tracking services:
- Drinks recovery tracker provides fast view of category & supplier level sales performance
- For Operators – daily level sales benchmarking by SKU through Trading Index
Why CGA?
- CGA is the definitive source for on trade sales measurement.
- The only provider of full-market model, holding volume sales data for over 70,000 outlets in GB.
CONSUMER

Understand how YOUR consumers’ needs have changed:
- Encourage footfall & spend
- Drive confidence
- Tailor offering to new consumer needs
Analyse & Target:
- Analyse responses by 80 retail facias, plus category & brand consumers
- June survey measures intentions & sentiment as market reopens
- August survey will track behaviours in first 8 weeks of reopening
Why CGA?
- 2 special surveys conducted in June & August
- 5000 Nationally representative consumers surveyed in each wave
- Powered by BrandTrack
MARKET

- Operators: Identify where & how to reopen
- Suppliers: Structure your sales teams & plan sales visits as market reopens
- Outlet type & Quality
- Volume band
- Local consumer demographics
- Footfall tracking with Wireless Social
- Available for multiple territories globally
Why CGA?
- Outlet Index is the most comprehensive database of licensed outlets
- Updated daily through partnerships & digital data (with even more accurate outlet attributes & trading updates)
Latest recovery news

The challenge of building brand equity in the no and low alcohol drinks market

Consumer confidence down, but vaccines signpost road to recovery

Wine drinkers seek the old and the new from across the world

Long lockdowns bring wellbeing to the fore

Nearly 6,000 licensed premises lost in Britain’s year of lockdowns

Loyalty in focus when the market reopens

Change and polarisation in food choices highlight need for supplier support

Training pivotal in staff engagement

Five priorities for supplier support in 2021’s new normal
Last updated 02 April, 2020
While all of us continue to navigate the uncertainty of COVID-19 and its impact on our hospitality industry, CGA is committed to supporting your business throughout the course of this pandemic and to provide continuity of service at all times.
Here’s how we will continue to measure and report with clarity and quality in order to protect the eating and drinking out industry.