Combining consumer and sales data to inform your strategic decisions during the peak FESTIVE Sales period.

Get your fair share

56% of Total Value Sales over Christmas 2018 were WET (+1 pp. vs Christmas 2017

Capitalise on opportunity

over the 2018 festive period, there was a total of 66 million visits to the on-trade with 66% of people visiting the on-trade on a Christmas occasion

Maximise market share and revenue

1/3 consumers would pay extra for a better quality drink over Christmas than at other times of the year

Understand Christmas in the on-trade

With CGA’s new Christmas report, you can understand the consumer and drive engagement. It will help you understand:

Sales Trends

Volumetric analysis of on-trade, Christmas performance, breakdown of key dates, category and supplier performance and the role of premiumisation

Consumer profile

Who to target & how to engage with them, their decisions, motivations and path to purchase and how drinks choices vary at Christmas

Outlets and occasions

Where/when to target, understand full range of OOH visits and the importance of seasonal third space events

How to win

Drive trial and engagement, capture treat spend and trade up, the perfect product offering and how to activate effectively

About the report

CGA’s annual report explores consumers interactions, habits, decisions and motivations in the on-trade over the festive period,  providing tangible insight to understand who and where consumers are engaging with and how to maximise your strategies. 

The report is based on:

  • A nationally representative survey of 5,000 on-trade consumers to understand festive behaviours and attitudes within the eating and drinking out market

  • Volumetric sales data from over 60,000 outlets, with breakdown of key dates, Category & Supplier performance and the role of premiumisation

  • CGA’s BrandTrack service that can pinpoint which venue types and retail brands offer the best opportunity for Christmas consumers

£6,000 +VAT

Topics covered:

  • BrandTrack Inclusion – demographics, brands visited, drink types and drink brands deep-dives
  • Christmas insight - general behaviours over the festive period, which venues consumers are visiting and reasons for visits, as well as understanding the key dates across the 2019 festive period
  • Christmas markets – who is visiting these and why? Market analysis will uncover drinking and eating habits at Christmas Markets within the UK
  • Hot alcoholic drinks – which shows the greatest appeal amongst consumers over the festive period? What is driving consumers to this category?
  • New Years – who and where are on-trade visitors are spending New Years celebrations?
  • Dry January – Who is planning on taking part in Dry January and what are the motivations to do so? As well as looking at potential categories of interest for those taking part.

Ready to maximise your Christmas strategy?

For operators and suppliers looking to prime their no/low alcohol drinks strategy for success, our report is the perfect place to start.

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