Combining consumer and sales data to inform your strategic decisions during the peak FESTIVE Sales period.
Understand Christmas in the on-trade
With CGA’s new Christmas report, you can understand the consumer and drive engagement. It will help you understand:
Volumetric analysis of on-trade, Christmas performance, breakdown of key dates, category and supplier performance and the role of premiumisation
Who to target & how to engage with them, their decisions, motivations and path to purchase and how drinks choices vary at Christmas
Outlets and occasions
Where/when to target, understand full range of OOH visits and the importance of seasonal third space events
How to win
Drive trial and engagement, capture treat spend and trade up, the perfect product offering and how to activate effectively
About the report
CGA’s annual report explores consumers interactions, habits, decisions and motivations in the on-trade over the festive period, providing tangible insight to understand who and where consumers are engaging with and how to maximise your strategies.
The report is based on:
A nationally representative survey of 5,000 on-trade consumers to understand festive behaviours and attitudes within the eating and drinking out market
Volumetric sales data from over 60,000 outlets, with breakdown of key dates, Category & Supplier performance and the role of premiumisation
CGA’s BrandTrack service that can pinpoint which venue types and retail brands offer the best opportunity for Christmas consumers