Hard seltzers: next stop, UK bars

Drinks, Pubs, bars, restaurants, Trends
The rise of hard seltzers is one of the big trends in the US on-trade market – and suppliers now have the UK pub, bar and restaurant market in their sights. Hard seltzers, a light refreshing mix of fizzy water, alcohol and flavouring, generated $1.2bn in sales in the US on-premise market during 2019—with 462% dollar sales growth, while volume sales increased by the equivalent of 182 million 12oz cans.
     
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Hard seltzer: the next big thing from the USA?

Drinks, Pubs, bars, restaurants, Trends
Hard seltzers are the new drink category starting to dominate supermarket and liquor store shelves in the US. High-profile Super Bowl advertising and social media moments have pictured them as the beverage of choice at home, by the pool or at the beach. With US off-premise sales having hit $1.55bn, on the back of a 213% annual growth rate, hard seltzers are now successfully hitting the American bar and restaurant market too – and if that continues can a mass move across the Atlantic to these shores be far behind?
     
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Lockdown Britain reaching for the wine bottle

Consumers, COVID-19, Drink, Drinks, Trends, Wine
Wine drinking is getting a boost from the COVID-19 crisis, with new research showing that well over half of wine drinkers are either maintaining or increasing the number of times they drink wine.The latest CGA-Buyer Wine Insights Bulletin also finds that of those drinking wine more often, the key drinkers are younger and male, which is a significantly different profile to the typical on-trade wine customer.
     
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Rum sales jump 7% to spice up spirits and cocktails market

Drinks, Rum, Trends
CGA research shows more than five million people now drink rum out-of-home, with spiced and flavoured varieties powering interest. Data from CGA’s exclusive On-Premise Measurement tool shows that rum sales rose 7.0% year-on-year in 2019, putting it well ahead of other mainstream spirits including brandy (up 3.1%), whiskey (up 0.9%) and vodka (down 0.4%).
     
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Hard Seltzers are shaking up the U.S. bar and restaurant competition

CGA News, Drinks, Nielsen CGA, Trends, United States
Hard seltzers generated $1.2 billion in sales in U.S. on-premise venues during 2019, with 462% dollar sales growth. According to findings from US-based Nielsen CGA, the number of consumers drinking hard seltzers at bars and restaurants increased by 73% between the spring and fall of 2019: That’s equivalent to around 7.5 million new drinkers.
     
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