Mocktails mix up the market
CGA’s senior client manager Nathan Boyes explains why the health movement is changing cocktails—and how bars and suppliers can take advantage.
Spirits rise on Halloween
Halloween sees the biggest spikes in spirits sales by 57%, with vodka, liqueurs and speciality drinks being the most popular drinks for spook night. Read all about it and strategic initiatives director Rachel Weller’s tricks and treats to win on this day.
How to get ahead in late-night drinks
The late-night arena has seen significant closures over the past few years, and it may not seem an obvious channel for opportunities. But with outlet decline slowing and a number of exemplary operators doing great things, prospects here are brighter than some think. However, in such a nuanced and volatile market, extra sales and successful brand launches will only come with an informed channel strategy that considers the unique dynamics of a fast-changing sector. CGA’s director of client services Jonny Jones highlights the opportunities in a channel that can be lucrative but turbulent for operators and suppliers.
Nielsen CGA announces RestauranTrak – the first free benchmarking platform for U.S. food operators
Say hello to RestauranTrak – a brand new solution from Nielsen CGA designed to help level the analytic playing field within the U.S. restaurant landscape. With its launch, any U.S. based bar or restaurant owner will have complimentary access to Nielsen CGA’s robust set of On-Premise analytics to assess their weekly performance against their local market, free-of-charge.
Festivals working towards a sustainable future
Festivals’ environmental impacts and ways to address the climate crisis were in the spotlight at The Showman’s Show last week. Here’s a recap.
CGA puts the market under the spotlight at Drink Tank
CGA speakers at Drink Tank will include strategic initiatives director Rachel Weller, client services director Jonathan Jones and commercial director Graeme Loudon.
Japanese battle Scotch and Irish in the World Cup of Whisky
CGA commercial director Graeme Loudon discusses the rise of Japanese Whisky and why it’s giving Scotch and Irish whiskies a run for their money.
Festival goers fly the flag for sustainability
The public’s prioritisation of environmental policies overshadows other ethics-based issues, such as a festival’s philanthropic efforts, says the October 2018 UK Festival Awards Census.
Cocktail consumption on the rise in Germany
This on-premise and mixology article originally appeared in Global Drinks Intel’s October 2019 edition, written by Alexander Smith. Latest CGA research on German mixed drinks finds that cocktail consumption is on the rise in Germany. The report, which surveyed some 1,500 Germans about their attitudes toward drinking cocktails and mixed drinks, also looked at the issue of occasionality and is available to purchase.