How to get ahead in late-night drinks

The late-night arena has seen significant closures over the past few years, and it may not seem an obvious channel for opportunities. But with outlet decline slowing and a number of exemplary operators doing great things, prospects here are brighter than some think. However, in such a nuanced and volatile market, extra sales and successful brand launches will only come with an informed channel strategy that considers the unique dynamics of a fast-changing sector. CGA’s director of client services Jonny Jones highlights the opportunities in a channel that can be lucrative but turbulent for operators and suppliers.

Nielsen CGA announces RestauranTrak – the first free benchmarking platform for U.S. food operators

Say hello to RestauranTrak – a brand new solution from Nielsen CGA designed to help level the analytic playing field within the U.S. restaurant landscape. With its launch, any U.S. based bar or restaurant owner will have complimentary access to Nielsen CGA’s robust set of On-Premise analytics to assess their weekly performance against their local market, free-of-charge.

Cocktail consumption on the rise in Germany

This on-premise and mixology article originally appeared in Global Drinks Intel’s October 2019 edition, written by Alexander Smith. Latest CGA research on German mixed drinks finds that cocktail consumption is on the rise in Germany. The report, which surveyed some 1,500 Germans about their attitudes toward drinking cocktails and mixed drinks, also looked at the issue of occasionality and is available to purchase.