Take-out and delivery: one bright spot in a devastated US market

The US restaurant industry has now lost two-thirds of its workforce, more than eight million employees, as a result of COVID-19 closures, according to latest data from the National Restaurant Association.It reported that more than 60% of restaurant owners believed that existing federal relief programs would not enable them to keep their teams on payroll during the downturn. It said that nationally restaurants had lost $30 billion in March, and were on track to lose $50 billion in April, and estimated that COVID-19-related loss would be more than $240 billion by the end of the year.
     

Take-out switch still leaves US restaurants under pressure

As bars and restaurants across the United States close or significantly reduce their operations in the face of the COVID-19 pandemic, businesses have switched focus to take-out food and drink. Before the outbreak, take-out accounted for 11% of spend in US restaurants, but latest figures from Nielsen CGA’s RestaurantTrak dataset shows that for sites still operational, take-out sales grew 110% in the week ending March 28. Consumer research conducted by Nielsen CGA in the four major states, New York, California, Illinois and Florida, revealed that 66% of people say they have ordered a take-out or delivery in the past two weeks. Nonetheless, even for those restaurants and bars that have been able to stay open, overall sales still fell 77% in the same week.
     

Nielsen CGA announces RestauranTrak – the first free benchmarking platform for U.S. food operators

Say hello to RestauranTrak – a brand new solution from Nielsen CGA designed to help level the analytic playing field within the U.S. restaurant landscape. With its launch, any U.S. based bar or restaurant owner will have complimentary access to Nielsen CGA’s robust set of On-Premise analytics to assess their weekly performance against their local market, free-of-charge.