How to get consumers back into pubs, restaurants and bars

The British public remains cautious about going back into pubs and restaurants, unless the industry introduces a range of precautions.CGA’s latest BrandTrack survey of over 5,000 consumers reveals that fewer than a quarter of adults would be comfortable going out to eat and drink again as soon as Government restrictions were lifted, ranging from just 20% happy to go into a bar to 23% entering a restaurant.
     

Industry stepping up plans for a depleted market post-lockdown

The latest CGA Business Confidence Survey reveals that operators remain deeply pessimistic about both market prospects and the future of their own businesses, with a third (32%) of senior executives anticipating the need to permanently close pub, bar and restaurant sites. Most businesses across Britain’s eating and drinking-out market are now actively engaged in planning for life after lockdown – although the majority of bosses are not expecting to reopen until June or July, if allowed, and then taking a phased approach. The poll of over 120 senior executives and entrepreneurs was conducted by CGA, in association with hospitality technology specialist Fourth, during the week beginning April 20.
     

Join our Business Confidence Webinar: What operators are planning for on May 6

As the country enters yet another week of lockdown, what is the mood amongst the leaders of Britain’s pub, restaurant, bar and café companies? How widespread are concerns about furloughed staff, Government payments, loans and rent? And what else is on the minds of operators? Is it too early to start planning for a post-lockdown return to business? How many are already mapping out options? What does the new normal look like for our industry? These are some of the vital questions that we asked recently in our CGA Business Confidence survey, run in conjunction with hospitality technology specialist Fourth. Attend our webinar next Wednesday, May 6 from 2-3:00 PM to hear the findings firsthand.
     

Debt moratorium top demand for hospitality

Confidence is at rock bottom among the bosses of Britain’s pubs, bars and restaurants, with securing a moratorium on debt payments now their main business objective, latest research shows. With cashflow concerns topping their agendas, rent has become the number one specific issue, the latest CGA Business Confidence Survey confirms. Although immediate survival is the top priority, many operators are tentatively developing recovery plans, but with predictions of a return to vastly different and contracted market to pre-COVID times. The poll of over 120 senior executives and entrepreneurs from across the eating and drinking out market was conducted by CGA, in association with hospitality technology specialist Fourth, during the week beginning April 20.
     

Lockdown consumers in sober mood

Drinking-in is now the norm in lockdown Britain, with the public increasingly looking to replicate the pub and bar experience in their kitchens and front rooms. New research from CGA shows that this is leading to significantly more people making cocktails and mixed drinks at home.The cocktail boom has been one of the on-trade’s success stories of recent years, with a 10% increase in sales value in 2019 alone. Over 10 million regularly drink cocktails when out, a habit now moving to the domestic environment.