Join Atlantic Club and CGA on October 21: The future for global brands in a local market

Brands and businesses are being forced to adapt culturally and operationally to the new out-of-home market reality. So how can big global names maintain their presence in increasingly locally-focused markets – and ‘local’ concepts grow outside their home patch? Those will be the main themes for Atlantic Club and CGA’s upcoming webinar at 4:30pmpm on October 21.

US consumers going out – but still cautious

Not feeling safe is the main reason why consumers in the US say they are not yet ready to return to restaurants and bars, new research from Nielsen CGA reveals. Overall 30% of people questioned had been out to eat in the last two weeks with 12% going out just for a drink. Pre-COVID-19 just over 80% of US consumers would normally visit a restaurant or bar for a meal at least once every two weeks, revealing the challenge the market still has to reassure people to come back.

Reopened states give boost to US out-of-home recovery

Sales across restaurants and bars in the US grew by 25% week-on-week between May 9 and May 16 as a number of major states reopened for business. Latest data from Nielsen CGA* show that while national sales are still 54% down on pre-COVID levels, the opening up of the out of home market in states such as Texas, Florida and Georgia has provided a fillip for the industry. When lockdown first hit, overall sales fell by 80%.