US consumers going out – but still cautious

Not feeling safe is the main reason why consumers in the US say they are not yet ready to return to restaurants and bars, new research from Nielsen CGA reveals. Overall 30% of people questioned had been out to eat in the last two weeks with 12% going out just for a drink. Pre-COVID-19 just over 80% of US consumers would normally visit a restaurant or bar for a meal at least once every two weeks, revealing the challenge the market still has to reassure people to come back.
     

Reopened states give boost to US out-of-home recovery

Sales across restaurants and bars in the US grew by 25% week-on-week between May 9 and May 16 as a number of major states reopened for business. Latest data from Nielsen CGA* show that while national sales are still 54% down on pre-COVID levels, the opening up of the out of home market in states such as Texas, Florida and Georgia has provided a fillip for the industry. When lockdown first hit, overall sales fell by 80%.
     

US consumers get ready to go out again

As more US states prepare to lift lockdowns, American consumers are considering under what circumstances they will begin returning to bars and restaurants. The biggest concern is social distancing, according to research carried out by Nielsen CGA among 1,600 consumers from the states of New York, California, Illinois and Florida over the weekend of April 24-27.
     

Take-out and delivery: one bright spot in a devastated US market

The US restaurant industry has now lost two-thirds of its workforce, more than eight million employees, as a result of COVID-19 closures, according to latest data from the National Restaurant Association.It reported that more than 60% of restaurant owners believed that existing federal relief programs would not enable them to keep their teams on payroll during the downturn. It said that nationally restaurants had lost $30 billion in March, and were on track to lose $50 billion in April, and estimated that COVID-19-related loss would be more than $240 billion by the end of the year.