The challenge of building brand equity in the no and low alcohol drinks market

BrandBuilder, Consumer Research, COVID-19, Drinks, Insight, Marketing

Dry January and health kicks give drinks brand owners new opportunities in the fast growing no and low alcohol category—and CGA’s new BrandBuilder solution can help operators and suppliers meet the challenge of establishing long-term brand equity and resonance in the on-trade.

Leaders on loyalty: Generating revisits in a post-pandemic market

Consumers, Marketing, Peach 2020, Pubs, bars, restaurants

The COVID-19 pandemic has radically altered guests’ expectations and attitudes to loyalty. And in a consumer-focused session at CGA’s Big Peach 2020 Digital Experience, it became clear that some of the changes are going to endure well beyond the pandemic.

Round-up: our most popular blog posts from 2019

CGA News, Consumers, Drinks, Industry, Insight, Marketing, Peach 2020, Pubs, bars, restaurants

As we look brightly into 2020, we thought it would be interesting to share with you a collection of our most popular articles on the CGA blog in 2019 (by number of pageviews).

Seven leadership messages from Insight 2019

Business, Events, Insight, Marketing, People

CGA’s sell-out Insight conference delivered lessons in leadership from some of the industry’s top names. Here are just seven of the takeaways.

Azzurri boss Steve Holmes talks brands, data and tailoring experiences at Insight 2019

Events, Insight, Marketing, People, Pubs, bars, restaurants, Technology, Trends

CGA has released its full line-up of speakers ahead of next week’s 2019 Insight conference.

Azzurri boss Steve Holmes joins Insight 2019 roster

Events, Insight, Marketing, People, Pubs, bars, restaurants

Holmes, the CEO of the Azzurri Group. will be in conversation with CGA’s vice president Peter Martin, discussing what success on the high street now looks like today.

Top industry communicators join the Insight 2019 speaker roster

Events, Industry, Insight, Marketing, Trends

The food and drink market’s most influential communication experts are coming together at this year’s CGA Insight 2019 conference to share their expertise and debate how businesses can cut through the noise to land their message perfectly.

Insight 2019 – book your place today

CGA News, Events, Insight, Marketing, Trends

What’s on the table for CGA’s 2019 Insight conference and how can you secure your place? Pictured: Peter Martin talks drinks with Simon Potts of Alchemist and North Brewing Co.’s John Gyngell.

Gaps in sector knowledge on GDPR

Marketing

Two in five business leaders admit to feeling unprepared for the rollout of GDPR late last month, and many are uncertain about the issues it raises, the latest Business Confidence Survey from CGA and Fourth reveals.

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