Is rum the next gin? Why pubs and bars are growing their rum range

CGA and DrinkUp.London’s Influencer report identified rum as one of the top opportunities for growth. Stocking eleven rum brands on average, 1 in 10 of London’s most influential bars plan to expand their rum range even further over the next year; a trend reflected across the wider market, with the average outlet stocking +5% more brands than they did last year. So, what’s driving the growth of rum on the back bar?