Festival-goers offer lifeline to organisers as majority plan to re-book tickets for next year

An overwhelming majority of festival-goers who have received refunds on their tickets for 2020 say they will rebook tickets for next year, new research commissioned by UK Festival Awards and Brothers Drinks reveals. Before the Covid-19 outbreak and subsequent lockdown in March, more than three quarters of festival-goers had already bought tickets for this year’s events, with consumers planning to attend an average of 2.76 live events in 2020, setting the industry up for a bumper year. In what will come as a confidence boost to beleaguered festival organisers who then had to cancel events because of the pandemic, nearly all (91%) festival-goers requesting a refund on this year’s tickets said they would be likely to rebook for next year, with over three quarters ‘very likely’ to rebook, according to the UKFA COVID-19 Insights Survey, sponsored by Brothers Drinks, on live events, undertaken by research specialists CGA.