Consumers’ use of mobile devices to improve their restaurant experiences has risen sharply in the last quarter and this trend is set to continue, according to the latest GO Technology report from Zonal and CGA.
Voice-based ordering and food tracking devices are believed to be the next big thing to influence the UK’s fast-growing food delivery market.
The findings have been revealed in the latest quarterly GO Technology report from Zonal and CGA, which tracks the technology habits of 5,000 UK consumers.
Giving consumers a truly memorable experience, for all the right reasons, is vital in today’s competitive eating and drinking out sector, according to the latest GO Technology research by Zonal and CGA.
In this 24-hour connected world that we all live in, evidence from the latest GO Technology report from Zonal and CGA shows how important it is for operators to provide a seamless booking experience, from dusk ‘til dawn.
Understanding the varying demands of different consumer groups is vital if brands are to take full advantage of the technology at their disposal. In the latest GO Technology report, CGA has segmented consumers into 10 core groups, based on their eating and drinking out habits.
Hotels are missing out on valuable food and beverage [F&B] sales by not offering customers an incentive at the time of booking, according to research by CGA and Zonal Retail Data Systems’ GO Technology report.