As Worthy Farm in Somerset prepares to open its doors to 135,000 people for this week’s Glastonbury Festival, new data from CGA shows that festival-goers spend an average of £123 beyond the price of their ticket at a typical festival. The research reveals that consumers spend an average of £23.71 per day on food, and £32.27 per day on alcoholic drinks—figures that equate to nearly a third of the average Briton’s total monthly spend on eating and drinking out.
CGA’s new syndicated report on festivals provides much-needed insight on experiential activations, the benefits of activating at festivals and the opportunities for drinks suppliers that festivals provide.
With music-lovers across the UK pulling out their tents and wellies ahead of this summer’s festivals, drinks suppliers are gearing up for what has become one of the most lucrative sales and marketing opportunities of the season.
The UK Festival Awards – the leading annual industry celebration – has announced its 2018 winners. The 15th edition of the Awards took place on December 6 at Troxy London, where the industry’s greatest gathered with the hope of taking home one of 21 prestigious accolades.
CGA, the leading data and research consultancy for the out-of-home food and drink market, is expanding its operations into the festival business – with the acquisition of Festival Insights, Festival 250 and the European and UK Festival Awards.