Rum sales jump 7% to spice up spirits and cocktails market

CGA research shows more than five million people now drink rum out-of-home, with spiced and flavoured varieties powering interest. Data from CGA’s exclusive On-Premise Measurement tool shows that rum sales rose 7.0% year-on-year in 2019, putting it well ahead of other mainstream spirits including brandy (up 3.1%), whiskey (up 0.9%) and vodka (down 0.4%).