Hard seltzers: next stop, UK bars

The rise of hard seltzers is one of the big trends in the US on-trade market – and suppliers now have the UK pub, bar and restaurant market in their sights. Hard seltzers, a light refreshing mix of fizzy water, alcohol and flavouring, generated $1.2bn in sales in the US on-premise market during 2019—with 462% dollar sales growth, while volume sales increased by the equivalent of 182 million 12oz cans.
     

Hard seltzer: the next big thing from the USA?

Hard seltzers are the new drink category starting to dominate supermarket and liquor store shelves in the US. High-profile Super Bowl advertising and social media moments have pictured them as the beverage of choice at home, by the pool or at the beach. With US off-premise sales having hit $1.55bn, on the back of a 213% annual growth rate, hard seltzers are now successfully hitting the American bar and restaurant market too – and if that continues can a mass move across the Atlantic to these shores be far behind?
     

Lockdown consumers in sober mood

Drinking-in is now the norm in lockdown Britain, with the public increasingly looking to replicate the pub and bar experience in their kitchens and front rooms. New research from CGA shows that this is leading to significantly more people making cocktails and mixed drinks at home.The cocktail boom has been one of the on-trade’s success stories of recent years, with a 10% increase in sales value in 2019 alone. Over 10 million regularly drink cocktails when out, a habit now moving to the domestic environment.
     

The return of the cocktail cabinet

Drinking-in is now the norm in lockdown Britain, with the public increasingly looking to replicate the pub and bar experience in their kitchens and front rooms. New research from CGA shows that this is leading to significantly more people making cocktails and mixed drinks at home.The cocktail boom has been one of the on-trade’s success stories of recent years, with a 10% increase in sales value in 2019 alone. Over 10 million regularly drink cocktails when out, a habit now moving to the domestic environment.
     

Lockdown Britain reaching for the wine bottle

Wine drinking is getting a boost from the COVID-19 crisis, with new research showing that well over half of wine drinkers are either maintaining or increasing the number of times they drink wine.The latest CGA-Buyer Wine Insights Bulletin also finds that of those drinking wine more often, the key drinkers are younger and male, which is a significantly different profile to the typical on-trade wine customer.
     

Britain sees the opportunity for more delivered food and drink

With Britain in lock-down, hot food delivery services from restaurants and takeaways are set to have an increasingly important role in keeping the nation fed. The public’s appetite for delivered food has been growing. In the week prior to yesterday’s Prime Ministerial order for the public to say at home, research from CGA showed that just over half (53%) of the public are either currently using, or planning to use, delivery as an alternative during the current crisis, with 13% getting delivery from a restaurant or takeaway either for the first time, or more often than usual, in the last two weeks.
     

Rum sales jump 7% to spice up spirits and cocktails market

CGA research shows more than five million people now drink rum out-of-home, with spiced and flavoured varieties powering interest. Data from CGA’s exclusive On-Premise Measurement tool shows that rum sales rose 7.0% year-on-year in 2019, putting it well ahead of other mainstream spirits including brandy (up 3.1%), whiskey (up 0.9%) and vodka (down 0.4%).