This week, bars and restaurants across the globe are taking part in Negroni Week, an initiative led by Imbibe Magazine and Campari to celebrate the classic Negroni while raising considerable amounts of money for charity. With over 12,000 venues taking part, the week-long global initiative is highlighting the soaring popularity of the Negroni. To accompany […]
With on-trade cocktail sales soaring by 9.5% over the last 12 months, there is no sign of consumers’ appetite for cocktails waning—and draught and pre-batched versions could be a great way for operators to sustain the growth.
CGA’s new syndicated report on festivals provides much-needed insight on experiential activations, the benefits of activating at festivals and the opportunities for drinks suppliers that festivals provide.
With music-lovers across the UK pulling out their tents and wellies ahead of this summer’s festivals, drinks suppliers are gearing up for what has become one of the most lucrative sales and marketing opportunities of the season.