Moderation drives no and low alcohol drinks into the mainstream

The peak drinking festive season may be upon us, but operators and suppliers also need to react fast to the growing trend for no and low alcohol drinks—and get ready to capitalise on what could be the biggest ever Dry January in 2020. An exclusive new report from CGA, ‘Understanding Moderation in the On-Trade’, reveals the huge scale of the opportunity for businesses across the out-of-home drinking sector. It shows that one in three (32%) adults has tried a no or low alcohol beer, wine or spirit in the last six months. That equates to some 15.5 million consumers—and another 8.9 million say they find the category appealing.

How to get ahead in late-night drinks

The late-night arena has seen significant closures over the past few years, and it may not seem an obvious channel for opportunities. But with outlet decline slowing and a number of exemplary operators doing great things, prospects here are brighter than some think. However, in such a nuanced and volatile market, extra sales and successful brand launches will only come with an informed channel strategy that considers the unique dynamics of a fast-changing sector. CGA’s director of client services Jonny Jones highlights the opportunities in a channel that can be lucrative but turbulent for operators and suppliers.