Why big won’t be beautiful when reopening pubs and restaurants

People are cautious about going back to pubs and restaurants, and some are far more worried than others. New research from CGA has highlighted the groups that will need the most reassuring – and the occasions that are likely to tempt them most.Even the most avid fans of eating and drinking out pre-COVID remain apprehensive about returning, latest CGA BrandTrack data shows. Only 29% of those who usually eat out multiple times a week say they would be comfortable going out again as soon as Government restrictions are lifted, compared to 22% for the adult population as a whole.
     

How to get consumers back into pubs, restaurants and bars

The British public remains cautious about going back into pubs and restaurants, unless the industry introduces a range of precautions.CGA’s latest BrandTrack survey of over 5,000 consumers reveals that fewer than a quarter of adults would be comfortable going out to eat and drink again as soon as Government restrictions were lifted, ranging from just 20% happy to go into a bar to 23% entering a restaurant.
     

US consumers get ready to go out again

As more US states prepare to lift lockdowns, American consumers are considering under what circumstances they will begin returning to bars and restaurants. The biggest concern is social distancing, according to research carried out by Nielsen CGA among 1,600 consumers from the states of New York, California, Illinois and Florida over the weekend of April 24-27.
     

Lockdown consumers in sober mood

Drinking-in is now the norm in lockdown Britain, with the public increasingly looking to replicate the pub and bar experience in their kitchens and front rooms. New research from CGA shows that this is leading to significantly more people making cocktails and mixed drinks at home.The cocktail boom has been one of the on-trade’s success stories of recent years, with a 10% increase in sales value in 2019 alone. Over 10 million regularly drink cocktails when out, a habit now moving to the domestic environment.
     

The return of the cocktail cabinet

Drinking-in is now the norm in lockdown Britain, with the public increasingly looking to replicate the pub and bar experience in their kitchens and front rooms. New research from CGA shows that this is leading to significantly more people making cocktails and mixed drinks at home.The cocktail boom has been one of the on-trade’s success stories of recent years, with a 10% increase in sales value in 2019 alone. Over 10 million regularly drink cocktails when out, a habit now moving to the domestic environment.
     

Lockdown Britain reaching for the wine bottle

Wine drinking is getting a boost from the COVID-19 crisis, with new research showing that well over half of wine drinkers are either maintaining or increasing the number of times they drink wine.The latest CGA-Buyer Wine Insights Bulletin also finds that of those drinking wine more often, the key drinkers are younger and male, which is a significantly different profile to the typical on-trade wine customer.
     

Take-out switch still leaves US restaurants under pressure

As bars and restaurants across the United States close or significantly reduce their operations in the face of the COVID-19 pandemic, businesses have switched focus to take-out food and drink. Before the outbreak, take-out accounted for 11% of spend in US restaurants, but latest figures from Nielsen CGA’s RestaurantTrak dataset shows that for sites still operational, take-out sales grew 110% in the week ending March 28. Consumer research conducted by Nielsen CGA in the four major states, New York, California, Illinois and Florida, revealed that 66% of people say they have ordered a take-out or delivery in the past two weeks. Nonetheless, even for those restaurants and bars that have been able to stay open, overall sales still fell 77% in the same week.