CGA’s new syndicated report on festivals provides much-needed insight on experiential activations, the benefits of activating at festivals and the opportunities for drinks suppliers that festivals provide.
A new study from CGA and Harrison has revealed that UK sports arenas and stadiums are falling short of customer expectations, failing to keep up with changing consumer habits and lagging behind the rest of the out-of-home food and drink market.
With the championship underway, this year’s Six Nations presents a key trading opportunity for pubs and bars to drive sales. In 2018, the average Six Nations Saturday saw an uplift of an extra 26 pints of beer and cider per outlet.
With New Years’ resolutions beginning to creak, CGA takes a look at the effect of health and well-being trends to the on trade and how consumer drinks choices are being impacted at a time when the demand for healthy options has never been higher.