As Worthy Farm in Somerset prepares to open its doors to 135,000 people for this week’s Glastonbury Festival, new data from CGA shows that festival-goers spend an average of £123 beyond the price of their ticket at a typical festival. The research reveals that consumers spend an average of £23.71 per day on food, and £32.27 per day on alcoholic drinks—figures that equate to nearly a third of the average Briton’s total monthly spend on eating and drinking out.
With on-trade cocktail sales soaring by 9.5% over the last 12 months, there is no sign of consumers’ appetite for cocktails waning—and draught and pre-batched versions could be a great way for operators to sustain the growth.
CGA’s new syndicated report on festivals provides much-needed insight on experiential activations, the benefits of activating at festivals and the opportunities for drinks suppliers that festivals provide.
A new study from CGA and Harrison has revealed that UK sports arenas and stadiums are falling short of customer expectations, failing to keep up with changing consumer habits and lagging behind the rest of the out-of-home food and drink market.