The drinks to fizz in 2017

With drinks choice widening and quality soaring, pubs, bars and restaurants have lots with which to tempt consumers through their doors in 2017. But what are the categories for operators to watch this year? CGA’s suite of research services has the answers.


The Value of Sport

MatchPint and CGA report finds that whilst the Premier League leads the way in total value to pubs, other sports have a much bigger impact on sales when isolated against the Premier League. In some instances a one off event can be worth the equivalent of three Premier League days.