An overwhelming majority of festival-goers who have received refunds on their tickets for 2020 say they will rebook tickets for next year, new research commissioned by UK Festival Awards and Brothers Drinks reveals. Before the Covid-19 outbreak and subsequent lockdown in March, more than three quarters of festival-goers had already bought tickets for this year’s events, with consumers planning to attend an average of 2.76 live events in 2020, setting the industry up for a bumper year. In what will come as a confidence boost to beleaguered festival organisers who then had to cancel events because of the pandemic, nearly all (91%) festival-goers requesting a refund on this year’s tickets said they would be likely to rebook for next year, with over three quarters ‘very likely’ to rebook, according to the UKFA COVID-19 Insights Survey, sponsored by Brothers Drinks, on live events, undertaken by research specialists CGA.

CCGA is teaming up with Peter Martin’s Atlantic Club to host a special webinar on Tuesday, June 23 with an international panel and audience to discuss Rebooting restaurants and bars: the global experience. Attend our webinar on Tuesday, June 23 from 4:30-6:00PM to learn more.

As the out-of-home sector works towards a potential reopening from early July, this CGA webinar focused on the key factors that will influence how plans for rebooting hospitality will evolve and adapt to a changing trading landscape. The ‘Resetting the Course to Recovery’ session, run with insight partner Wireless Social, set out the on-trade, consumer and economic dynamics that all operators and suppliers will need to react to and track—and explored what the ‘new normal’ might look like. Download the presentation or watch the recording.