Industry gets behind ‘We hear you’ consumer confidence campaign

As the hospitality sector prepares for its 4th July reopening, key industry experts have collaborated to provide an integrated digital network that will provide swift and clear feedback, allowing consumers to rate their experience of sites’ safety and hygiene measures to help the market return, safely and ultimately profitably.
     

Who needs ‘wow’ in post-COVID Britain?

Experience used to be everything. Going out at the weekend was all about finding something new and different – somewhere that would impress your mates. But, no longer it seems. When Britain’s pubs and restaurants start to reopen in July, consumers say they’ll be looking for something more sedate – and safe. Familiarity, reliability and trust will be the watchwords, says Peter Martin.
     

Peter Martin: How to make friends, and influence the right people

The prime minister is safely back in Downing Street, and there are more signs of life in the out-of-home market as the likes of Burger King, Pret a Manger and KFC take tentative steps to reopen sites.But for much of the hospitality and leisure sector, the outlook remains uncertain and confusing. Last week’s pronouncement by chief medical officer Chris Whitty that “disruptive” social distancing is likely to be a feature of day-to-day life even until the end of the year, did nothing to calm the nerves of an already under pressure industry. Read what Peter Martin thinks about the latest news around COVID-19.