This research highlights that sustainability is clearly an issue of increasing importance to festivalgoers, to the extent that it is even factored in during the decision-making process of which festivals to visit. The journey to cut emissions that many festival operators, organisers and suppliers have been embarking is not only proving environmentally sensible, but also commercially savvy.
Festival Audience Attitudes to Sustainability
Festivals’ environmental impacts and ways to address the climate crisis were in the spotlight at The Showman’s Show. Speakers from across the festival sector were brought together by live events sustainability campaign Festival Vision: 2025 to share climate-related insights. This included CGA’s Senior Consumer Researcher, Charlie Mitchell. Download his presentation here.
