Reopening Britain’s hospitality sector will require careful and detailed planning – but also constant tracking and analysis of how the recovery takes shape, both for the market and individual businesses.

Operators, suppliers and investors will all be making vital decisions day-by-day as they chart a course through the new trading landscape. Some will forge ahead; others will decide to hold back. Different options will be right for different circumstances.

CGA, the definitive market measurement, data and research consultancy for food and drinks brands, has joined forces with Wireless Social, the leading supplier of guest wi-fi and hospitality footfall tracking, to deliver an industry webinar that will highlight the latest market and consumer insight and the tools needed to continue to stay on top of shifting trends and new developments.

“Robust planning requires expert and up-to-the-minute intelligence, and businesses will need to be flexible and agile to react to changing conditions, refining plans and direction of travel as they go. Having access to reliable data has never been so important in deciding where, when and how to reopen,” said Peter Martin, CGA vice president, who will be chairing the webinar session.

Resetting the Course to Recovery

CGA, in association with Wireless Social, presents a special webinar on the key factors that will influence how plans for reopening hospitality will evolve and adapt

Wednesday, June 3, 2020, 1:00-2:00pm



  • Consumer attitudes and the public’s willingness to return to the out-of-home market; lessons from reopening China; UK lockdown habits; the importance of trust and relevance.
  • Wider economic and business activity; footfall trends; how back-to-work Britain may take shape.


CGA's vice president Peter Martin will be chairing the webinar alongside Karl Chessell, retail and food director at CGA, and Emma Causer, chief customer officer at Wireless Social, who will present the latest findings. They will be joined by an industry panel to take audience questions.



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