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Why big won’t be beautiful when reopening pubs and restaurants

People are cautious about going back to pubs and restaurants, and some are far more worried than others. New research from CGA has highlighted the groups that will need the most reassuring – and the occasions that are likely to tempt them most.Even the most avid fans of eating and drinking out pre-COVID remain apprehensive about returning, latest CGA BrandTrack data shows. Only 29% of those who usually eat out multiple times a week say they would be comfortable going out again as soon as Government restrictions are lifted, compared to 22% for the adult population as a whole.
     

Hard seltzer: the next big thing from the USA?

Hard seltzers are the new drink category starting to dominate supermarket and liquor store shelves in the US. High-profile Super Bowl advertising and social media moments have pictured them as the beverage of choice at home, by the pool or at the beach. With US off-premise sales having hit $1.55bn, on the back of a 213% annual growth rate, hard seltzers are now successfully hitting the American bar and restaurant market too – and if that continues can a mass move across the Atlantic to these shores be far behind?
     

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