The British public remains cautious about going back into pubs and restaurants unless the industry introduces a range of precautions.
CGA’s latest BrandTrack survey of over 5,000 consumers reveals that fewer than a quarter of adults would be comfortable going out to eat and drink again as soon as Government restrictions were lifted, ranging from just 20% happy to go into a bar to 23% entering a restaurant.
However, when including those who would be comfortable returning with added in-site precautions, or would return with caution, these figures rise to over two thirds in all segments of the out-of-home market, with as many as 80% of the people happy to visit restaurants again.
With precautionary measures in place, 77% would go back to cafes and coffee shops, 71% to pubs and fast food stores and 68% to bars.
Distancing tables and chairs, free sanitiser and improved cleaning protocols are the top three measures the public would want to see.
The full list of precautions that consumers would like to see to ease nervousness are: tables/seats to be moved further apart (favoured by 64%); free hand sanitiser available (60%); enhanced cleaning protocols in place (56%); social distancing measures implemented, such as queuing protocols (55%); enhanced food safety and hygiene procedures implemented (44%); ability to pay by contactless (44%); venue to open at limited capacity (42%); outside areas to use, such as beer gardens and terraces (34%); toilet facilities to be improved (33%); and staff wearing personal protective equipment (30%).
CGA's market-leading BrandTrack survey researches the attitudes and habits of 5,000 nationally representative Great Britain consumers five times a year. These latest consumer insights reveal the extent to which habits and attitudes are changing during the COVID-19 pandemic. Questions? Contact firstname.lastname@example.org.