New state-by-state analysis from Nielsen CGA has revealed the dramatic downturn in U.S. on-premise sales as the COVID-19 pandemic spreads.

Visualised in an animated heatmap, the data reveals precipitous falls right across U.S. states between Tuesday 10 and Saturday 21 March—a period that saw rapid closures of restaurants, bars and other on-premise sites from coast to coast. Each day shown is set against a baseline of a typical day from the six months before COVID-19 began to affect the market.

The graphic indicates the scale of COVID-19’s impact in key states like California, where the downturn in sales accelerated from 43% on Sunday 15 March to 83% a week later (22 March) as the lockdown took hold. Florida saw sales drop 28% on Monday 16 March, but by 81% on Sunday (22 March).

In addition to this heatmap, Nielsen CGA’s wider reporting on COVID-19 is based on the latest RestauranTrak (CLIP) data, measuring the total $ sales across a representative sample of U.S. bars and restaurants. Nielsen CGA will continue to provide state-by-state analysis of the U.S. on-premise throughout the COVID-19 crisis. You can explore the data for selected states that lies behind their latest heatmap here.

For more information, contact Matthew Crompton via matthew.crompton@nielsencga.com

     

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