For the period of the outbreak, CGA is supporting the market by publishing weekly trading data from the Coffer Peach Business Tracker, backed up by the results of regular snap consumer surveys.

The weekly results will be published on its website every Friday, as well as being sent, to the media to ensure that the industry is kept up-to-date and front of mind. It is also sharing all the results with UKHospitality, the sector’s trade body, to use to lobby Government for further support.

“In these uncertain and unprecedented times, it is vital that the market receives the most up-to-date and accurate data on which to base the crucial business decisions that companies will need to take – and that the industry collectively, through its trade body UKHospitality, is able to make the strongest case possible to the Government, and the country at large, for sector support,” said CGA's Global Chief Executive Phil Tate.

“We know that usually the weekly sales numbers are restricted to Tracker participants, so we thank all those contributing companies, and the wider market, for their support in making this happen. These are extraordinary times.”

The first weekly results will be published on Friday, March 20.

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