It’s official. April 29 is ‘people day’ for hospitality, with legendary industry guru Jim Sullivan back in London for his unique UK Leadership Masterclass.

Bookings are now being taken, with market-leading companies already taking up places. The much-anticipated event will be held in the auditorium at 30 Euston Square on Wednesday April 29, 2020.

Competition for talent will remain the top concern for hospitality companies in 2020. So what are the best strategies for engaging, retaining and motivating your teams?

One man with the proven track record for providing answers to those perennial questions is Jim Sullivan. His 2020 return booking follows the success of his 2019 London Masterclass, which saw both senior executives and front-line teams from 30 plus companies from across the UK hospitality sector spend a day learning the top techniques for building success and delivering exceptional service experiences.

Those represented included leading operators such as Mitchells & Butlers, Loungers, The Alchemist, New World Trading, Caravan, Brewdog, Hawksmoor, Las Iguanas, Hippo Inns, Deltic, YO! Sushi, Boxpark and Ivy Collection, as well as still young concepts like Pizza Pilgrims, Rosa’s Thai and Corazon.

“What they all had in common was the ambition and dedication to keep improving their business operations – and no-one has a better reputation in global hospitality for nurturing and enthusing tomorrow’s leaders, helping them to develop their own talent and that of their teams than Jim Sullivan,” said industry veteran Peter Martin, who ran last year’s Masterclass and is organizing this year’s too.

Companies and individuals can reserve places now on this special Sullivan one-day course. Current delegate rates (price per person, ex VAT), are:

  • Single ticket: £430
  • 3 to 5 places: £400
  • 6 to 9 places: £380
  • 10 to 19 places: £360
  • 20 plus places: £330

Contact Sophie Spedding - via - to reserve places and get the best deals.

Peter Martin is co-producing the one-off event through his Atlantic Club network, and working closely with industry icon Ian Neill, the former boss of Wagamama and now chair of K10, who’s supporting and co-producing the project. CGA, the market’s leading data and insight specialist, and Harri, the on-line people platform, are partnering the event, along with training specialist CPL.

More than 200 paying delegates are expected for what will be a high-level training day. Typically, participants range from CEOs to COOs, operations directors and regional managers to company founders to people and recruitment teams to trainers and the most talented high-flying GMs.

“There was a three year gap between Jim’s last London Masterclass and the 2019 event, but the reaction to his return leaves us in no doubt about his continued popularity and relevance this side of the Atlantic. So don’t miss out,” added Peter Martin.


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