Find out more

As November heralds the start of World Vegan Month, CGA's Food Insights19* research reveals that 23% of consumers are now following a specific diet that restricts certain food groups.

While only 4% of consumers are following a strict vegan diet the research reveals that nearly 20% of consumers are following a meat-free, or partially meat-free diet and 20% say they would choose a vegan dish when eating out of home.

“It’s clear from our research that meat, fish and dairy reduction is becoming more prevalent – consumer consciousness is increasing both from an ethical and health perspective and it’s important that pub and restaurant operators cater effectively for this growing demand,” commented CGA’s client director, food & retail, Fiona Speakman.

“Offering innovative dishes which cater for vegan diets will broaden the appeal of a menu and give vegan, and would-be vegan consumers additional choice and increased engagement.”

Food Insights shows that ethical issues are the biggest reason for becoming vegan, with 64% of vegans citing this as their main motivation. Health (48%), environmental issues (43%) and taste (22%) were cited as the other key reasons.

The research also reveals the frustration on the part of would-be vegan diners when eating out of home. Lack of imagination in the choice is mentioned by 43% as their biggest frustration when eating out, followed by lack of understanding (38%), while 40% complain of not having enough choice.

Some 86% of vegan consumers believe it’s important that there’s a specially created vegan dish on the menu, rather than something that has been adapted from a non-vegan dish.

According to the research nearly a quarter (23%) of consumers follow a diet that restricts certain food groups – with one in five (18%) citing an allergy to at least one food type.

*Food Insights 19 is CGA’s exclusive guide to the latest habits and tastes in out-of-home eating based on a sample of 2,040 respondents. Click for more details.


Enter details

Please fill in all fields and enter valid email address.
Your details
Contact info
Additional info
What best describes your company?


Yes! Sign me up to CGA’s weekly ezine.


By clicking download, you agree to CGA’s privacy policy and consent to allow CGA to store and process the personal information submitted above to provide you with the service or content requested.