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How to get ahead in late-night drinks

The late-night arena has seen significant closures over the past few years, and it may not seem an obvious channel for opportunities. But with outlet decline slowing and a number of exemplary operators doing great things, prospects here are brighter than some think. However, in such a nuanced and volatile market, extra sales and successful brand launches will only come with an informed channel strategy that considers the unique dynamics of a fast-changing sector. CGA’s director of client services Jonny Jones highlights the opportunities in a channel that can be lucrative but turbulent for operators and suppliers.
     

Nielsen CGA announces RestauranTrak – the first free benchmarking platform for U.S. food operators

Say hello to RestauranTrak – a brand new solution from Nielsen CGA designed to help level the analytic playing field within the U.S. restaurant landscape. With its launch, any U.S. based bar or restaurant owner will have complimentary access to Nielsen CGA’s robust set of On-Premise analytics to assess their weekly performance against their local market, free-of-charge.
     

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