Operators seeking to stay on top of data from their pubs, bars and restaurants and those of their competitors can get help from CGA’s pioneering Audit Tool—now freshly updated to provide teams with even more support.

CGA launched the app-based Tool late last year, providing the industry with the best way yet to collate, share and analyse data about pricing and other metrics. Accessed via smartphones and tablets as well as computers, it allows brands’ teams to input data while out in the field, which can then be pooled via a customised portal and actioned. Other content, including menu and promotion information and photographs, can also be shared.

For staff on the move, the Tool reduces the need to carry laptops or spreadsheets on site visits, slashes the number of man hours needed to compile data, and reduces the errors that can creep into research. At head offices, meanwhile, teams get access to up-to-the-minute data from the ground level around the country, and the chance to respond to opportunities and challenges quickly. By setting brands’ data against that of competitors, sales and marketing teams can audit their operations and adjust their strategies accordingly.

CGA has now refined the Audit Tool following trials with leading restaurant groups, broadening out its features and refining its functionality. It is integrated with CGA’s suite of intelligence services, including the popular CGA Outlet Index, and is fully supported by CGA’s team of technical experts, who can provide training and advice for optimising the system. The Audit Tool can be customised for any sized operation, with pricing according to the scale of the estate.

To learn more about how the Audit Tool helps operators and to discuss its use for individual businesses, please contact gareth.evans@cgapeach.co.uk


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